How is Digital Marketing Beneficial to Your Business?

Bringing great ideas together!

Digital marketing is the ultimate definition of taking two great ideas and putting them together. Think of a burger and fries or, movies and popcorn then, think digital and marketing; two good ideas that accentuate each other to deliver a more meaningful and satisfying experience.

Digital marketing refers to delivering a message that communicates your value to potential customers across electronic channels such as Television, radio, social media or emails. Given the widespread use of electronic media today, the importance of digital marketing cannot be understated.

There’s the textbook definition. However, as a discerning reader, you may be thinking, “Well, that’s all fine and dandy, but what does digital marketing entail?” The devil is in the details after all.

Digital marketing involves creating a narrative about your business, product or service that creates awareness, sways opinion, stimulates conversation and, eventually, generates leads that you can nurture into customers. 

There are numerous tools you could use to do this including:

1. Search Engine Marketing. This term covers Search Engine Marketing, where you use paid-ads to increase traffic to your site and, Search Engine Optimization where you try to increase organic traffic by making your site and content more relevant to search engines.
2. Native advertising. This refers to when you couple content with content-led advertising. For instance by purchasing the right to post your content on Buzzfeed’s community pages.
3. Affiliate advertising. This refers to when a person or business that creates content related to your own, promotes your content to their audience in exchange for a commission.
4. Email marketing. This is where you use emails to deliver content and other information, such as discounts, to your audience.
5. Content marketing. This is where you create and promote content for your audience to interact with. Their interaction creates a brand image in their mind, solidifies the image and makes them more likely to interact with you as customers. 

There’s so much more that goes into digital marketing and, into the aspects that we’ve mentioned above. Be sure to watch this space for future blog posts that go into more detail.

Digital marketing can also be divided into two broad categories. These are:

1. Inbound marketing. This type of marketing focuses on the three C’s; Customers, Content and Customer Service. Specifically, using content to attract, engage and nurture potential customers before using customer service to maintain relationships and retain customers.
2. Outbound marketing focuses on reaching out to potential customers regardless of whether they’ve shown interest or not. For instance, through walk-ins. The return-on-investment is usually lower for outbound marketing. This is because customers feel disrupted by the marketing effort. 

However, outbound marketing can be used in conjunction with inbound marketing to give better results. For example, using LinkedIn posts to drive traffic to your website then, using the data collected to qualify leads before cold-calling them.

We hope to have answered any questions you may have about E-mail marketing. If not, feel free to check out our FAQs, post a comment or, contact us with any questions or concerns.

 

When you’re ready to take the next step in your digital marketing journey, feel free to contact us to see how we can help. Also, check out our FAQ’s in the footer of the shop if you have any questions. And visit bonconline.com for more information.